I produced the chart below for a formal talk and I called it the green choice gap (actually, the credit for suggesting this phrase goes to Prof. Peter Kareiva, the Director of my Institute). It shows that the best EV today is about six times more efficient in converting fuel to distance travelled relative to the average car on the road today. But in plain speak, I interpret it as may be scientists and engineers are doing their part to help make personal transportation more sustainable but it is the rest of society that is shirking. Perhaps I am letting the scientific community get off too easy for one could easily point out perhaps that the initial cost of EV's still much higher for most people to afford it. And that is an excellent come back. No refuting that. But sitting on our back expecting science and technology to deliver EV's and other cutting edge technologies for the same "artificially" low price as dirty and mature technologies is not smart either. So much of my current energy is focussed on identifying new ways to encourage the adoption of EV's (and other similar investments i.e., clean and efficient but high upfront cost) that do not involve oft-repeated recommendations by academics such as pollution tax, clean vehicle subsidy or various types of regulations and most recently nudges.